Patrimonio cultural y natural: procesos y dinámicas en la región turística de Puerto Vallarta

Abstract

The globalization of markets, the need for greater flexibility of the various urban-territorial processes and environmental and socio-cultural sustainability, become the new structural conditions of tourism development. This forces promote greater competition among tourist spots. The cultural and natural heritage in tourist areas becomes an added value to the offer of sun and beach tourism. . Puerto Vallarta as a tourist destination renowned national and international, is thus confronted with an overview of options and scenarios. Panorama crucial to identify and build the foundation of its development, to be effective and competitive in the scheme of processes that establishes the XXI century